@font-face{font-family:AlmaFallback;src:url('assets/manrope-regular.ttf') format('truetype');font-display:swap}:root{--purple:#834DFB;--yellow:#F0E100;--ink:#18102B;--paper:#F5F3FF;--gutter:clamp(22px,5vw,88px);--ease:cubic-bezier(.16,1,.3,1)}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:88px}body{margin:0;background:var(--paper);color:var(--ink);font-family:'roc-grotesk',AlmaFallback,Arial,sans-serif;-webkit-font-smoothing:antialiased}body.modal-open{overflow:hidden}a{color:inherit;text-decoration:none}button{font:inherit;color:inherit;cursor:pointer}button,a{-webkit-tap-highlight-color:transparent}button{border:0;background:none}img{display:block;width:100%;height:auto}h1,h2,h3,p,figure{margin:0}h1,h2,h3{font-weight:500;letter-spacing:-.055em}a:focus-visible,button:focus-visible,video:focus-visible{outline:3px solid currentColor;outline-offset:5px}::selection{background:var(--yellow);color:var(--ink)}.skip{position:absolute;top:-100px;z-index:100;background:var(--yellow);padding:16px}.skip:focus{top:10px}.header{background:var(--purple);height:112px;padding:0 var(--gutter);display:flex;align-items:center;justify-content:space-between;gap:30px}.header>a{width:210px}.header nav{display:flex;align-items:center;gap:38px;font-size:14px}.header nav>a:first-child span{margin-left:14px}.pill{display:inline-flex;align-items:center;justify-content:center;border-radius:100px;padding:20px 29px;font-size:15px;min-height:60px;white-space:nowrap;transition:background .2s,transform .5s var(--ease);transform:translate(var(--mx,0px),var(--my,0px))}.yellow{background:var(--yellow)}.purple{background:var(--purple);color:white}.dark{background:var(--ink);color:white}.outline{border:1px solid var(--purple);background:transparent}.outline:hover{background:var(--paper)}.eyebrow,.hero-eyebrow{font-size:12px;letter-spacing:.025em}.case-hero{background:var(--purple);padding:48px var(--gutter) 52px}.hero-eyebrow{display:flex;justify-content:space-between;padding-bottom:18px;border-bottom:1px solid #18102b40}.case-hero h1{font-size:clamp(80px,17.8vw,300px);line-height:.95;color:var(--paper);font-weight:500;margin:24px 0 35px;letter-spacing:-.075em}.title-dot{color:var(--yellow)}.hero-bottom{display:flex;justify-content:space-between;align-items:flex-end;gap:50px}.hero-bottom>p{font-size:clamp(24px,3.1vw,49px);letter-spacing:-.035em;line-height:1.12;max-width:690px}.down-link{font-size:13px;display:flex;align-items:center;gap:25px;padding:14px 0;white-space:nowrap}.down-link span{font-size:25px;transition:transform .25s}.down-link:hover span{transform:translateY(5px)}.hero-meta{display:grid;grid-template-columns:1fr 2fr 1fr;gap:30px;border-top:1px solid #18102b40;margin-top:54px;padding-top:25px}.hero-meta span{display:block;font-size:11px;opacity:.7;margin-bottom:9px}.hero-meta p{font-size:14px}.cover{overflow:hidden}.image-open{display:block;padding:0;width:100%;position:relative;text-align:inherit;overflow:hidden}.cover img{width:100%;max-height:850px;object-fit:cover}.image-open img{transition:transform .9s var(--ease)}.image-open:hover img{transform:scale(1.025)}.zoom-hint{position:absolute;right:24px;bottom:24px;background:var(--paper);padding:14px 20px;border-radius:40px;font-size:12px;opacity:0;transform:translateY(8px);transition:.25s}.image-open:hover .zoom-hint,.image-open:focus-visible .zoom-hint{opacity:1;transform:none}.reading-bar{position:sticky;top:0;z-index:20;background:#f5f3fff5;backdrop-filter:blur(15px);padding:22px var(--gutter);display:flex;justify-content:space-between;align-items:center;border-bottom:1px solid #18102b22;font-size:12px}.reading-name{font-size:15px}.reading-name>span{opacity:.45;margin-left:12px}.reading-bar nav{display:flex;gap:28px}.reading-bar nav a{position:relative}.reading-bar nav a.active:after{content:'';position:absolute;bottom:-8px;left:0;right:0;height:2px;background:var(--purple)}.reading-progress{position:absolute;height:2px;bottom:-1px;left:0;width:100%;transform-origin:left}.reading-progress i{display:block;background:var(--purple);height:100%;transform:scaleX(var(--progress,0));transform-origin:left}.text-block{padding:clamp(75px,9vw,155px) var(--gutter);display:grid;grid-template-columns:1fr 2fr;gap:8vw}.text-block .eyebrow{padding-top:12px}.text-block h2{font-size:clamp(36px,4.3vw,68px);line-height:1.1;max-width:900px;margin-bottom:32px}.text-block p{font-size:clamp(16px,1.45vw,21px);line-height:1.65;max-width:710px;margin:18px 0}.text-block .demo-note{font-size:11px;line-height:1.5;opacity:.57;margin-top:27px}.media-block{padding:0 var(--gutter) 45px}.media-block.wide{padding:0 0 45px}.media-block.wide figcaption{padding-inline:var(--gutter)}figcaption{font-size:11px;margin-top:15px;line-height:1.5;display:flex;justify-content:space-between;gap:20px;color:#544e62}.image-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px;padding:0 var(--gutter) 55px}.image-grid .image-open{aspect-ratio:4/5}.image-grid img{height:100%;width:100%;object-fit:cover;transform:scale(1.65)}.image-grid .image-open:hover img{transform:scale(1.72)}.video-block{background:var(--ink);color:var(--paper);padding:76px var(--gutter) 50px}.video-heading{display:flex;justify-content:space-between;align-items:flex-start;gap:30px;margin-bottom:45px}.video-heading h2{font-size:clamp(36px,4vw,64px);line-height:1.1;max-width:570px}.video-heading>.eyebrow{padding-top:10px;color:var(--yellow)}.video-block video{width:100%;display:block;aspect-ratio:1280/820;background:#110b1f;object-fit:cover}.video-block figcaption{color:#c5bfd1}.project-end{margin:0 var(--gutter);padding:45px 0 90px;border-top:1px solid #18102b30;display:grid;grid-template-columns:1fr 2fr;gap:8vw}.project-end p{font-size:clamp(30px,4vw,58px);line-height:1.1;letter-spacing:-.04em}.text-button{padding:20px 0;border-bottom:1px solid var(--ink);margin-top:20px;font-size:13px}#copy-status{display:block;font-size:12px;margin-top:10px}.other-work{background:var(--yellow);padding:85px var(--gutter);display:grid;grid-template-columns:1fr 1fr;gap:8vw;align-items:center}.other-work h2{font-size:clamp(36px,4vw,64px);line-height:1.1;margin:26px 0 35px}.related-image{display:block;overflow:hidden}.related-image img{border-radius:0;transition:transform .6s var(--ease)}.related-image:hover img{transform:scale(1.03)}.related-image>span{display:flex;justify-content:space-between;margin-top:18px;font-size:19px}.related-image i{font-style:normal}.footer-invitation{text-align:center;padding:110px var(--gutter) 50px}footer{background:#fff;overflow:hidden}.footer-invitation h2{font-size:clamp(45px,7.3vw,120px);line-height:1.05;margin:35px auto;letter-spacing:-.055em}.footer-invitation p{font-size:clamp(20px,2.2vw,34px);line-height:1.3;letter-spacing:-.035em}.footer-actions{display:flex;justify-content:center;gap:20px;margin-top:36px;flex-wrap:wrap}.footer-meta{position:relative;z-index:2;display:flex;justify-content:space-between;padding:35px var(--gutter) 0;font-size:11px;gap:20px}.footer-meta>div{display:flex;gap:28px;align-items:center}.footer-meta button{font-size:11px;min-height:40px}.paint-ending{position:relative;aspect-ratio:1920/786;margin-top:-40px}.paint-canvas{position:absolute;inset:0;width:100%;height:100%;transform:translateY(var(--paint-rise,0px))}.paint-pass{stroke-dasharray:1;stroke-dashoffset:var(--brush-offset,0)}.paint-signature{position:absolute;bottom:1%;left:1%;right:1%;aspect-ratio:767/124;background:var(--logo-color,#fff);mask:url('assets/almalogo-novo-4.svg') center/contain no-repeat;-webkit-mask:url('assets/almalogo-novo-4.svg') center/contain no-repeat;transform:translateY(var(--signature-rise,0px))}.js .reveal{opacity:0;transform:translateY(35px);transition:opacity .7s var(--ease),transform .9s var(--ease)}.js .reveal.visible{opacity:1;transform:none}.js .read-reveal{color:#dedbe5;background:linear-gradient(90deg,var(--ink) var(--read,0%),#dedbe5 var(--read,0%));background-clip:text;-webkit-background-clip:text;-webkit-text-fill-color:transparent}.js .case-hero h1{animation:enter .85s var(--ease) both}@keyframes enter{from{opacity:0;transform:translateY(45px)}to{opacity:1;transform:none}}dialog{position:fixed;inset:0;border:0;padding:65px 65px 45px;margin:0;max-width:none;max-height:none;width:100%;height:100%;background:#18102bf5;color:#fff;overflow:hidden}dialog::backdrop{background:var(--ink)}dialog[open]{display:grid;grid-template-columns:45px 1fr 45px;grid-template-rows:1fr 30px;gap:15px;align-items:center}dialog img{width:100%;height:100%;min-height:0;object-fit:contain;grid-column:2;grid-row:1}.lightbox-top{position:absolute;top:15px;left:var(--gutter);right:var(--gutter);display:flex;justify-content:space-between;align-items:center;font-size:12px}.lightbox-top button{color:white;min-height:44px}.gallery-prev,.gallery-next{font-size:28px;color:white;min-height:50px;grid-row:1}.gallery-prev{grid-column:1}.gallery-next{grid-column:3}#lightbox-caption{grid-column:2;grid-row:2;font-size:12px;text-align:center}.quiet .reveal{opacity:1;transform:none;transition:none}.quiet .read-reveal{background:none;color:var(--ink);-webkit-text-fill-color:initial}.quiet .pill,.quiet .image-open img,.quiet .paint-canvas,.quiet .paint-signature{transform:none!important}.quiet .paint-pass{stroke-dashoffset:0!important}.quiet *{animation:none!important;scroll-behavior:auto!important}
@media(min-width:1800px){.text-block{gap:14vw}.hero-bottom>p{max-width:850px}}
@media(max-width:760px){.header{height:86px}.header>a{width:155px}.header nav{gap:15px}.header nav>a:first-child{font-size:12px}.header .pill{display:none}.case-hero{padding-top:25px;padding-bottom:35px}.hero-eyebrow{font-size:10px}.case-hero h1{font-size:21vw;margin:35px 0}.hero-bottom{display:block}.hero-bottom>p{font-size:30px;max-width:370px}.down-link{margin-top:25px;justify-content:space-between}.hero-meta{grid-template-columns:1fr 1fr;gap:24px;margin-top:25px}.hero-meta>div:nth-child(2){grid-row:2;grid-column:1/-1}.hero-meta p{font-size:12px}.cover img{aspect-ratio:1;object-fit:cover}.reading-bar{padding:20px var(--gutter)}.reading-name{display:none}.reading-bar nav{justify-content:space-between;width:100%;gap:14px;font-size:11px}.text-block{display:block;padding-block:65px}.text-block .eyebrow{display:block;margin-bottom:25px}.text-block h2{font-size:38px}.text-block p{font-size:16px}.image-grid{gap:12px;padding-bottom:40px}.image-grid figcaption{font-size:10px}.video-heading{display:block}.video-heading>.eyebrow{display:block;margin-bottom:25px}.video-heading h2{font-size:38px}.video-block{padding-block:55px 30px}.project-end{display:block;padding-bottom:55px}.project-end>.eyebrow{display:block;margin-bottom:25px}.other-work{grid-template-columns:1fr;padding-block:60px;gap:40px}.other-work h2{font-size:39px}.footer-invitation{padding-top:75px}.footer-invitation h2{font-size:9vw}.footer-actions{flex-direction:column;align-items:center;gap:12px}.pill{font-size:13px;min-height:54px;padding:17px 23px}.footer-meta{font-size:9px;padding-top:25px}.footer-meta>div{gap:5px;flex-direction:column;align-items:flex-end}.footer-meta button{font-size:10px}.paint-ending{margin-top:-5px}.zoom-hint{display:none}dialog{padding:70px 12px 40px}dialog[open]{grid-template-columns:30px 1fr 30px;gap:0}#lightbox-caption{font-size:10px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation:none!important;transition:none!important}.js .reveal{opacity:1;transform:none}.js .read-reveal{background:none;color:var(--ink);-webkit-text-fill-color:initial}.paint-pass{stroke-dashoffset:0!important}.paint-canvas,.paint-signature,.pill{transform:none!important}}

/* Visual-first case: one introduction, then an uninterrupted media sequence. */
.text-block{padding-block:75px;gap:8vw}.text-block h2{font-size:clamp(32px,3.4vw,54px);margin-bottom:20px}.text-block p{margin:0;max-width:760px}
.video-block{padding:0;background:var(--ink)}.video-block video{aspect-ratio:16/9;object-fit:contain;max-height:90svh}.video-block figcaption{padding:16px var(--gutter);margin:0}
.media-block,.media-block.wide{padding-bottom:20px}.media-block.wide figcaption{padding-block:0 14px}.image-grid{gap:16px;padding:0 16px 30px}.image-grid figcaption{padding-inline:8px}
.media-pair{display:grid;grid-template-columns:1fr 1fr;gap:16px;padding:0 16px 30px}.media-pair figure{min-width:0}.media-pair video,.media-pair .image-open{width:100%;aspect-ratio:4/5;display:block;background:var(--ink)}.media-pair video{object-fit:contain}.media-pair .image-open img{width:100%;height:100%;object-fit:cover}.media-pair figcaption{padding-inline:8px}
.project-end{padding-block:25px 45px;align-items:center}.project-end .text-button{margin:0;padding-block:12px}.project-end>div{text-align:right}.finale-image{margin-top:0}
@media(max-width:760px){.text-block{padding-block:48px}.text-block h2{font-size:34px}.image-grid,.media-pair{padding-inline:10px;gap:10px}.media-pair{grid-template-columns:1fr}.media-pair video{aspect-ratio:16/9}.media-pair .image-open{aspect-ratio:4/3}.video-block video{max-height:none}.project-end{display:flex;gap:18px;flex-wrap:wrap}.project-end>.eyebrow{margin:0}.project-end>div{text-align:left}.image-grid figcaption,.media-pair figcaption{padding-inline:0}}

.alma-media{padding:0 clamp(10px,2vw,32px) 32px;display:flow-root}.alma-media :is(figure,.wp-block-columns){margin:0 0 16px}.alma-media img,.alma-media video{display:block;width:100%;height:auto}.alma-media .wp-block-columns{gap:16px}.alma-media .image-open{width:100%;display:block}.alma-media figcaption{padding:8px 0;font-size:13px}.alma-media figure:has(img:not([src])),.alma-media figure:has(video:not([src]):not(:has(source))){display:none}.alma-media .wp-block-columns:not(:has(img[src],video[src],video source)){display:none}